An accountant website that doesn't feel like 2009.
Most accountant sites are PDF-grey, full of jargon, and ranked nowhere. Yours will be clear, modern, and actually win business from people Googling 'small business accountant near me.'
Where most accountants websites lose business
Buyers compare three accountants before calling one
If your site doesn't clearly explain your fees, services, and who you're for — within 30 seconds — they're calling someone else.
Self-employed clients are different from limited companies
Generic 'accounting services' pages don't convert. Segmented pages — sole traders, limited companies, landlords, contractors — do.
Cloud accounting is now a buying signal
Xero / QuickBooks / FreeAgent expertise on display, with badges, sorts you from the older accountants who still want bags of receipts.
What your accountant website actually needs
- Clear service pages for each client type (sole trader, Ltd, landlord, contractor)
- Honest fixed-fee pricing (or at least a range)
- Cloud accounting platform badges (Xero, QuickBooks, FreeAgent)
- Plain-English explainers — VAT, MTD, dividends, expenses
- Free guides for email capture (e.g. "self-assessment checklist")
- Local SEO — "[city] accountant for small business"
Sample template
Here's what one of our accountant sites looks like
Yours will be built for your business, not copied. This is just to show you what good looks like.
See your accountant website tomorrow.
Tell us about your business. We'll build it. You decide if you want it.